We are SO EXCITED to share our brand new look with you! The same quality, affordability and SPARKLE you love about Blue Steel in a new look and feel that makes it easier and MORE FUN to shop.

We hope you love the new site as much as we do.

Our story began in 2009 as a small online business selling great rings at an incredible value. Today we have grown and continue to have a family-focused philosophy in our business and with our customers.


We love to share your special moments with you. At Blue Steel, we believe life is all about the moments we create together. With our new website we updated the look and feels and made the entire shopping experience better. In addition, we lowered prices. Our customer service team continues to be the best around and you can still reach us via phone. We share the same great and enduring values that you do. We’re all about helping you express yourself, to make the most of every moment, to share your love with others, and make smart choices you’re proud of, while counting on us to deliver the quality you deserve.

With our new look, we have brought Blue Steel into the present with a new, faster more responsive site.

We've made it easier for you to access your account, find previous orders and navigate to just the right piece of jewelry.

If you have any issues or questions, as always feel free to reach out to us at or call us at (800)256-2981.

Whether for yourself, someone you love, or both, we have the perfect looks that are timeless and inspiring.

Our promise is to work hard for you.

That's why we hand-pack your order quickly — same day, in fact, if we receive it by 12pm Pacific/3pm Eastern. We
ship it fast and free across the U.S. and we back our products with a sterling One-Year Warranty. Plus FREE exchanges & easy returns!

That’s our story — we’d love to be a part of yours! If you’d like to talk to us, we’d be delighted to hear from you.

Email us at or call us at (800) 256-2981.

We’re sure we have a lot in common.

All the best,

Lindsey & Brian Malloy

Partners, Blue Steel Jewelry