Blue Steel was established in 2009 and since then we have been curating and shipping our products direct to you from our U.S. based warehouse. As we have grown over the years we've put all of our efforts into creating the best customer experience for you through great products, great prices and top-notch customer service.
This year, we felt that it was time to modernize the brand yet still reflect the values and traditions of Blue Steel. We’re an American family-owned business, and we want to make you look like a million bucks for a fraction of the cost. Great quality jewelry, affordable pricing, free and fast shipping, and an upgraded - but familiar - Blue Steel experience that you’ve come to love since 2009.